Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from WP Innovative at https://www.wpinnovative.com (the “Site”, “We”, “Our”). This Privacy Policy was last updated on February 27, 2024.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

HOW WE USE YOUR PERSONAL INFORMATION

When we specify “Personal Information” in this Privacy Policy, we are referencing both Device Information and Order Information.

We use the Order Information that we collect generally to fulfill any orders placed through the Site including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations.

Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site. For example, we may use Device Information to generate analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

We use Google Analytics to help us understand how our customers use the Site and make improvements in your experience. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

TARGETED ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understandingonline-advertising/how-does-it-work.

Google Remarketing

This Site may use the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. The advertisements will use cookies to serve ads based on your previous visits to the Site. No Personal Information or Personally Identifiably Information is contained in this cookie. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

Facebook Conversion Tracking Pixel

This Site may use Facebook Advertising, Facebook Pixel Re-Marketing, and communications. This allows us to improve delivery of ads and make them more relevant to you. The collected data remains anonymous and the personal data of any individual user is not available to the Site. The collected data is saved and processed by Facebook. Facebook may be able to connect the data with your Facebook account and use the data for their own advertising purposes in accordance with Facebook’s Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook retains full control of the information gathered through Facebook Advertising, Facebook Pixel Re-Marketing, and communications. You can opt-out of Facebook’s use of cookies and Facebook Pixel Re-Marketing through settings on your Facebook Account.

You can opt out of targeted advertising by:

• FACEBOOK – https://www.facebook.com/settings/?tab=ads
• GOOGLE – https://www.google.com/settings/ads/anonymous
• Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

INTERNATIONAL DATA TRANSFERS

The Site is based in the United States. However, your Personal Information may be transferred to, stored, and processed in a country other than the one in which it was collected. We may transfer your Personal Information outside the European Economic Area (“EEA”) and when we do so, we rely on appropriate or suitable safeguards recognized under data protection laws.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. If you request Personal Information and Order Information deletion, we may still retain Transactional Data from deleted accounts as necessary for our legitimate business interests. This includes, but is not limited to, data required to comply with United States business and financial recordkeeping regulations and laws. The Transactional Data will be handled in accordance with this Privacy Policy.

DATA BREACH

In the event of a data breach where any customer data has been lost, stolen, or potentially compromised, we will notify our customers by email not later than 72 hours of our becoming aware of the event. We will also report such incident to any required data protection authority.

PROTECTING CHILDREN’S PRIVACY

We adhere to a strict privacy code regarding children and do not knowingly accept Personal Information from any child under the age of 13. If it is brought to our attention that we have inadvertently received Personal Information from a child under 13, we will immediately remove all personal and identifiable information from our records in compliance with the Children’s Online Privacy Protection Act of 1998. In addition, we will not disclose this information to any other companies.

CHANGES TO THE PRIVACY POLICY

This Privacy Policy was last updated on February 27th, 2024. We may update this privacy policy from to reflect changes to our practices or for other operational, legal or regulatory reasons. Your continued use of the Site means you have consented to this Privacy Policy. If you do not consent, please discontinue use of the Site.

CONTACT US

Please contact us by email at info[@] wpinnovative.com for any type of request you may have.