PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit card numbers, email address, and phone number. We refer to this information as “Order Information” and “Transactional Data.”
Credit card transactions, referred to as are processed using Stripe.com, a secure third party payment processing company. When using your credit card to purchase our product, you may be redirected to Stripe, PayPal, or see a branded form on the Site. The information you provide for payment will be stored on their secure servers. We do not store any payment information on our servers for your protection.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information that we collect generally to fulfill any orders placed through the Site including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site. For example, we may use Device Information to generate analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
We use Google Analytics to help us understand how our customers use the Site and make improvements in your experience. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Facebook Conversion Tracking Pixel
This Site may use Facebook Advertising, Facebook Pixel Re-Marketing, and communications. This allows us to improve delivery of ads and make them more relevant to you. The collected data remains anonymous and the personal data of any individual user is not available to the Site.
You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.
INTERNATIONAL DATA TRANSFERS
The Site is based in the United States. However, your Personal Information may be transferred to, stored, and processed in a country other than the one in which it was collected. We may transfer your Personal Information outside the European Economic Area (“EEA”) and when we do so, we rely on appropriate or suitable safeguards recognized under data protection laws.
In the event of a data breach where any customer data has been lost, stolen, or potentially compromised, we will notify our customers by email not later than 72 hours of our becoming aware of the event. We will also report such incident to any required data protection authority.
PROTECTING CHILDREN’S PRIVACY
We adhere to a strict privacy code regarding children and do not knowingly accept Personal Information from any child under the age of 13. If it is brought to our attention that we have inadvertently received Personal Information from a child under 13, we will immediately remove all personal and identifiable information from our records in compliance with the Children’s Online Privacy Protection Act of 1998. In addition, we will not disclose this information to any other companies.
Please contact us by email at info[@] wpinnovative.com for any type of request you may have.